Blogging – Business and Technology

Category: Blogging

13
Aug
2025

What Is Tokenisation? A Simple Guide to the Future of Finance

categories: Blogging

Imagine owning a fraction of a skyscraper, a piece of fine art, or even a stake in a renewable energy project — all with just a few taps on your phone. That’s the promise of tokenisation, a financial innovation poised to reshape global markets. For an in-depth industry view, see MidSquare’s article on how tokenisation is transforming financial services.

1. What Is Tokenisation?

At its core, tokenisation is the process of converting ownership rights to an asset into a digital token stored on a blockchain or other distributed ledger technology (DLT) platform (BIS, 2023; McKinsey, 2024).

These tokens can represent:

Physical assets like real estate, gold, or art.
Financial instruments like bonds, equities, or fund shares.
Intangible rights like intellectual property or carbon credits.

This is different from data tokenisation in cybersecurity, which replaces sensitive data (like credit card numbers) with non-sensitive tokens (Wikipedia, 2025).

2. How Tokenisation Works

Asset Selection – Identify the asset to be tokenised.
Legal Structuring – Ensure the token legally represents ownership or rights.
Token Creation – Deploy a smart contract on a blockchain to issue tokens (Baker McKenzie, 2025).
Trading & Settlement – Tokens can be bought, sold, or transferred peer-to-peer, often with near-instant settlement.

The process is powered by smart contracts, self-executing code that automates compliance checks, dividend payments, and other conditions (Wyoming Legislature, 2019).

3. Key Benefits of Tokenisation

Fractional Ownership – High-value assets can be divided into affordable shares, making them accessible to more investors (OMFIF, 2024).
Increased Liquidity – Assets that were traditionally illiquid (e.g., property, fine art) can be traded on secondary markets.
Faster Settlement – Blockchain-based transactions can settle in minutes instead of days (PwC, 2023).
Greater Transparency – Blockchain ledgers are immutable, enabling clear audit trails and reducing fraud risk (BIS, 2023).

4. Real-World Examples & Adoption

BlackRock launched a tokenised money market fund, reaching $2.9 billion in assets in 2025 (CoinDesk, 2025).
JPMorgan executed a tokenised bond trade on a public blockchain in early 2025 (Reuters, 2025).
The Swiss National Bank piloted tokenised central bank money for bond settlement (Reuters, 2024).

5. Challenges & Risks

Regulatory Uncertainty – Laws differ globally, and compliance frameworks are still evolving (Baker McKenzie, 2025).
Technology Integration – Interoperability between platforms and legacy systems is complex (FSB, 2024).
Market Trust – Many investors remain cautious due to volatility and security concerns (FT, 2024).

6. The Road Ahead

Analysts estimate the tokenised asset market could reach $2–4 trillion by 2030, with some predictions as high as $30 trillion (Wikipedia, 2025). Emerging trends include:

Integration with CBDCs for smoother settlements.
Regulatory sandboxes to test compliant tokenised markets.
Global interoperability standards to unify token networks.

Conclusion

Tokenisation is not just a buzzword — it’s a structural shift in how we define, trade, and invest in assets. From making elite investments accessible to boosting efficiency across markets, it holds the potential to democratise finance.

For a deeper dive into the financial industry’s perspective, read MidSquare’s insight on how tokenisation is transforming financial services.

12
Feb
2023

Boosting your brand on the Socials

categories: Blogging, Business tips, Corporate tips, Marketing, stuff to know

The way prospective customers interact with brands is changing. Increasingly, consumers are turning to social media to research potential purchases and express their thoughts and opinions about the industry. As a result, it’s more important than ever for businesses in the corporate space to have a strong presence on social media.

There are a number of ways businesses can use social media to boost their brand and connect with prospective customers. In this blog post, we’ll share some tips on how you can use social media to give your brand a boost. Stay tuned for our next blog post where we’ll discuss strategies for creating an effective social media marketing plan.

Why social media is important for brands

Social media has become an immensely powerful tool for brands to showcase and promote their services. Not only can they use tools like Facebook, Instagram, and LinkedIn to reach out to their existing customers as well as potential ones with informative content, but they can also leverage SEO strategies that are designed specifically for social media in order to ensure maximum visibility.

An SEO specialist is someone who specializes in the practice of search engine optimization (SEO). This person works to ensure that businesses’ websites are optimized for visibility in organic search engine results. They do this through a variety of techniques, such as optimizing page titles, headings and meta descriptions, creating content with relevant keywords and phrases, building backlinks and advising on social media strategies.

By taking advantage of these marketing tactics, brands within the industry can stay up-to-date on the latest trends and rise above their competitors by creating unforgettable online experiences.

What kind of content to post on social media

Knowing what kind of content to post on social media can be tricky if you’re in the industry. A great starting point is images. Whether it’s images of your cars and services, images from car shows and events you attend, or simply images that tie in with your brand messaging, they’re an easy way to engage customers with eye-catching visuals. Additionally, focus on posting content that adds value instead of direct promotions; think of it as following the 80/20 rule. Create posts about the latest industry news or cutting-edge technology for the majority (80%) of posts, then include mini promotions for your products or services in the remaining 20%. This helps provide a balance between useful content and direct sales messages.

How to engage with followers and customers

Engaging with your followers and customers on social media is essential for the industry. You should always let your audience know that you value them by responding to their comments, inquiries, and feedback in a timely manner. Keep the conversation light and friendly, but don’t be afraid to show your expertise. Share useful information about your products and services that can help to build trust with your audience. It is also important to make sure that you stay up-to-date with developments in the industry so that you can provide interesting content which will make people want to come back for more!

The benefits of social media for brands

Social media is a powerful tool for brands looking to build their brand presence and reach new customers. Engaging with customers via social media allows brands to build relationships, better understand their customer’s opinions, and deliver more targeted marketing strategies. Increased brand recognition and loyalty can be achieved through regular content sharing that is tailored to the needs of the audience. Additionally, engaging on social media gives brands the ability to respond quickly to customer inquiries and complaints, allowing them to provide superior customer service. Finally, harnessing the power of social media marketing allows brands to tap into new channels and increase potential leads. Social media offers countless opportunities for brands that utilize it strategically. Take a look at what a fire suppression equipment company in SA is doing on their socials, as an example.

Social media is a powerful tool that can help brands reach new customers, engage with current followers, and build a strong online presence. When used correctly, social media can be an invaluable asset for any business in most industries. Keep these tips in mind as you create your social media strategy and you’ll be on your way to success.

A brand example:

Go take a look at what the Equites real estate investment brand is doing on Facebook. They’re creating a space for their investors to learn about projects, stay up to date with the financials and reports and build a relationship.

Do you have any other social media tips for the industry? Share them with us in the contact form!

30
Jan
2023

Reasons to get gas to heat your water

categories: Blogging, Fire & Safety, Services

Reasons to get gas to heat your water:

Efficiency: Gas hot water systems heat water faster than electric systems, making them more energy efficient and cost-effective.
Reliability: Gas hot water systems are generally reliable and have a long lifespan, making them a good investment.
Continuous hot water supply: Unlike electric hot water systems, gas hot water systems can provide a continuous supply of hot water, making them suitable for larger households.
Safety: Gas hot water systems are equipped with safety features such as temperature and pressure relief valves to prevent overheating and pressure build-up.
Environmentally friendly: Natural gas is a cleaner burning fuel compared to electricity, which is often generated from coal, making gas hot water systems a more environmentally friendly choice.
Cost: In some regions, natural gas can be less expensive than electricity, making gas-hot water systems a cost-effective option for heating water.

A gas hot water system is a type of plumbing system that uses natural gas to heat water for domestic use. Gas hot water systems are generally more energy efficient than electric models and can provide a steady stream of hot water at all times. With the use of a high-efficiency burner, these systems can quickly heat up large quantities of water without needing to constantly reheat it. The temperature range can also be adjusted according to user preferences. Gas hot water systems come in various designs and sizes, making them suitable for different types of households and living spaces. They typically have good safety features, including overflow protection, anti-scalding technology and flame failure detection.

Who can help me get this system?

Plumbing and gas fitters are professionals who specialize in installing, repairing, and maintaining plumbing systems and gas appliances. These services are essential for residential and commercial properties to ensure proper functioning of plumbing fixtures, appliances, and pipes, as well as to ensure the safe use of natural gas.

Plumbers and gas fitters in Melbourne are required to be licensed and trained to handle these tasks, which can range from simple repairs to complex installations. They can provide services such as fixing leaks, unclogging drains, installing hot water systems, and replacing or repairing gas appliances.

It’s important to choose a licensed and experienced plumber or gas fitter in Melbourne to ensure that work is completed to the highest standard and that it meets the relevant safety regulations.

You can search for plumbing and gas fitters in Melbourne by checking online directories, searching local business listings, or asking for recommendations from friends and family. When choosing a plumbing and gas fitter, be sure to compare their rates, services, and experience to find the best fit for your needs.

You can search for plumbing services in Melbourne by checking online directories, searching local business listings, or asking for recommendations from friends and family. It’s also a good idea to read reviews and check the plumber’s credentials before hiring them.